About me

Piet Schotel (1954), owner and director was raised in the supermarket business and learned the basics of the fresh fruit & vegetable trade there: It's all about getting the produce to the consumer!

With a working background of many years in import / export business, banana multinationals, holding positions in marketing, sales and company management, he started Fruit Consultancy Europe B.V. in 2003.

Starting the company mainly as representative for overseas exporters in the European market, the consultancy developed more and more to value chain development, company coaching and market access requirement advice.

Export companies, business support organisations in various countries literally all over the world, CBI, RVO and other development projects can make use of our experience in the business, network and stay up to date in the present market.

The mix between company representation and advisory work for many institutions gives a wide view on the business with one final goal: To help producers / exporters from overseas reach the European market and reach the best results for them.

Mission and goals

• Develop value chains
• Connect the right partners
• Manage and control the fruit flow
• To achieve more fair trade practises
• Establish long term commitments
• Educate and coach companies / BSO’s in development countries